6 months ago
Asia Report on the For Immediate Release Podcast: Air New Zealand’s Use of Gaming to End a Successful Campaign
This week on For Immediate Release podcast #628 I discuss Air New Zealand’s creative use of the Clue game and how customers can solve the mystery of who killed Rico (that furry but naughty little ambassador). The campaign is called Bye Bye Rico. I also spend a few minutes sharing a recent report about the hyper-competitive market conditions facing group buying sites in China and the added burden of poor supply chains providing fake goods.
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