December 2011
12 posts
#Twittamentary Case Study Now Available at the...
My Favorite Quote from the Weekend Reading List:...
That faith in perfectibility appears to have retreated in American life. It lives on in weight-loss programs and self-help books — or, more seriously, in a more open devotion to religion than commonly found in overwhelmingly secular Europe. But the belief that you might die in a markedly better existence than the one you came into is fading. And for good reason: a study published last year by the...
Communication Professionals Need More than Digital...
Last week I had the pleasure of attending the annual meeting of the PR Society of Indonesia. Here are my slides from the talk, and I very much look forward to staying connected with these fine professionals. <div style=”width:425px” id=”__ss_10632793”><strong style=”display:block;margin:12px 0 4px”>Prsi 2011</strong></object><div...
Global Alliance's Dan Tisch Discusses the First...
11121200 by Communicate Asia Listen on Posterous This week on the For Immediate Release podcast I share a five minute interview with Dan Tisch who attended the First Global Congress of Muslim Public Relations Practitioners It was a pleasure meeting Dan and hearing his takeaways from the Congress, such as re-branding Islam and the role of consensus in PR. Make sure you also check out the FIR...
PRSA MBA Initiative Infographic — Public Relations...
via slideshare.net
Corporate Communication Series on Storify: Curated...
Channel and format diversity have made the traditional paper-based handout somewhat obsolete. Of course I can add a hyperlink and send the handout as a soft copy email attachment, but that still is not the simplest way to deliver useful content to students who are—by my own admission—very heavily worked within the SMU system. So this week I have started shifting all my handouts over...
Storytelling: Corporate Communication Series in...
I am creating class handouts in Storify and would love to hear any feedback. Here is my first for next term beginning in January..<script src=”http://storify.com/communicateasia/storytelling-corporate-communication-series.js” ></script><noscript>View the story “Storytelling: Corporate Communication Series” on Storify]</noscript>
Asia Report on the For Immediate Release Podcast:...
Asia Report Dec 5.mp3 Listen on Posterous This week on For Immediate Release podcast #628 I discuss Air New Zealand’s creative use of the Clue game and how customers can solve the mystery of who killed Rico (that furry but naughty little ambassador). The campaign is called Bye Bye Rico. I also spend a few minutes sharing a recent report about the hyper-competitive market conditions...
Why We are Better at Games Than We are at Real...
Research vs. Teaching – achieving synergies with...
Business schools and universities are under pressure to demonstrate excellence in both teaching and research. Could the case method be an effective means of doing both? Traditionally, publication in peer reviewed journals is considered the ultimate benchmark for academic achievement. Recently, however, providing world-class teaching has been increasingly highlighted. As study fees...
Two Fantastic Reads for a Sunday Morning: Insights...
How does the human mind work? While we are only beginning to gather deep insights into this timeless question, I did stumble across two fantastic reads in the weekend newspapers that I hope you enjoy as much as I did. Human Nature’s Pathologist. Harvard’s Stephen Pinker shares his latest insight on the trend toward decreasing violence in the world. Along the way, you receive a...
PR Defined Initiative and The Importance of Asking...
What is the importance of a single word when asking a simple question? Well, when crowdsourcing, the importance can be great.The PRSA initiated an interesting project to crowdsource a modern definition of PR. A big hat tip to PRSA for trying something fresh. Thus far, by the looks of the tag cloud released on Dec 3 (SG Time), the most popular answers appear unsurprisingly routine. The top...