Communicators Beware: Why Do People Make Bad Choices (part 2)?
Creating awareness is sometimes overrated.
That was the point of part 1 of this seriesposted earlier this week. When there is little or no awareness, efforts aimed at raising that awareness in a target audience can be helpful. But a point of diminishing returns quickly emerges and, beyond that point, further awareness-raising efforts either produce little to no change in people’s behaviors or…
Communicators Beware: Why Do People Make Bad Choices? (part 1)
We make bad choices because we lack the necessary information to make a better decision. Right?
Several articles have appeared recently indicating that a lack of information usually is not the reason why we make bad choices.
Companies have a tricky new way to track your movement across the web | The Verge
Will Internet-based activity become the new banking? By this I mean, will these ethical lapses add up to such a great sum that people simply lose faith in such organizations? I doubt that I have ever visited the websites for the White House, YouPorn, or the State of California (interesting combination, if you ask me), but still I find the advances (assaults?) on the borders of privacy to be…
This Week in Asia: China’s Corruption Crackdown Hits Western PR Agency
Latest Wharton research Demonstrates the Wisdom of Crowds
“Crowdfundinghas opened the virtual gates to capital for start-ups, developers and researchers in nearly all corners of life. But when pitted against a panel of experts in a field, can the crowd show the wisdom…