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1 day ago
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Excellent Campaign – #TDThanksYou

I thought this was well done.  Enjoy. Source

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2 days ago
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This Week in Asia: McNuggets No Longer on the Menu In China

This Week in Asia: McNuggets No Longer on the Menu In China

https://communicateasia.files.wordpress.com/2014/07/asia-report-july-28.mp3

This week in Asia, China is rocked by another food scandal – this time western brands McDonalds and KFC are center stage.  My report hits the highlights and you can listen by pressing play above.

Enjoy!

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OkCupid Maybe Isn’t So OK?

OkCupid Maybe Isn’t So OK?

Spoke tonight on Channel News Asia about OKCupid‘s decision to follow Facebook’s footsteps and report experiments with its users.  NYT ran an article, Looking for Love on the Web, As It Experiments with You.

Personally, while I am sure the company wants some insights to make their site better I personally suspect a PR move to gain earned media.  That doesn’t make the experiment right, but…

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‘Hello there’: eight lessons from Microsoft’s awful job loss memo - FT.com

‘Hello there’: eight lessons from Microsoft’s awful job loss memo – FT.com

Barely 10 days old, Stephen Elop’s “Hello there” memo has already become a classic example of how not to fire people. It is a 1,110-word document stiff with “appropriate financial envelopes”, “ramp-downs” and “ecosystems” which, towards the end, casually mentions that thousands of Microsoft jobs are to go. Rather than dish out the bad news directly, the executive vice-president takes refuge…

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3 days ago
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Much Needed Leadership Advice for the Overly Ambitious

Much Needed Leadership Advice for the Overly Ambitious

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6 days ago
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Communicators Beware: Why Do People Make Bad Choices (part 2)?

Communicators Beware: Why Do People Make Bad Choices (part 2)?

Creating awareness is sometimes overrated.

That was the point of part 1 of this seriesposted earlier this week.  When there is little or no awareness, efforts aimed at raising that awareness in a target audience can be helpful.  But a point of diminishing returns quickly emerges and, beyond that point, further awareness-raising efforts either produce little to no change in people’s behaviors or…

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