CommunicateAsia
17 hours ago
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Communicators Beware: Why Do People Make Bad Choices (part 2)?

Communicators Beware: Why Do People Make Bad Choices (part 2)?

Creating awareness is sometimes overrated.

That was the point of part 1 of this seriesposted earlier this week.  When there is little or no awareness, efforts aimed at raising that awareness in a target audience can be helpful.  But a point of diminishing returns quickly emerges and, beyond that point, further awareness-raising efforts either produce little to no change in people’s behaviors or…

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4 days ago
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Communicators Beware: Why Do People Make Bad Choices? (part 1)

Communicators Beware: Why Do People Make Bad Choices? (part 1)

We make bad choices because we lack the necessary information to make a better decision.  Right?

Several articles have appeared recently indicating that a lack of information usually is not the reason why we make bad choices.

your voiceExplaining this is a recent article from NY Magazine, Science of Us, called Awareness is Overrated.  In an age with marketers and politicians raising and mandating awareness

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Companies have a tricky new way to track your movement across the web | The Verge

Companies have a tricky new way to track your movement across the web | The Verge

Will Internet-based activity become the new banking?  By this I mean, will these ethical lapses add up to such a great sum that people simply lose faith in such organizations?  I doubt that I have ever visited the websites for the White House, YouPorn, or the State of California (interesting combination, if you ask me), but still I find the advances (assaults?) on the borders of privacy to be…

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This Week in Asia: China’s Corruption Crackdown Hits Western PR Agency

This Week in Asia: China’s Corruption Crackdown Hits Western PR Agency

This week I share how the MH17 tragedy in the Ukraine has impacted Singapore Airlines and MAS.  I also discuss how the arrest of Rui Chenggeng has impacted at least one western PR agency.

As always, do subscribe to the For Immediate Release podcast over at iTunes.

https://communicateasia.files.wordpress.com/2014/07/asia-report-20714-8-36-pm.mp3

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Latest Wharton research Demonstrates the Wisdom of Crowds

Latest Wharton research Demonstrates the Wisdom of Crowds

4-Crowdfunding-Rocio-LaraA nicely-crafted piece of research from Wharton, written by Prof. Ethan Mollick and HBS Prof. Ramana Nanda shows that crowds can make “pretty good” decisions when seeding new projects.

Crowdfundinghas opened the virtual gates to capital for start-ups, developers and researchers in nearly all corners of life. But when pitted against a panel of experts in a field, can the crowd show the wisdom…

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5 days ago
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Excellent Leadership Case from Fukushima

Excellent Leadership Case from Fukushima

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